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Founded in 1994, Smartwool began with the simple goal of creating socks that would keep the founders' feet warm and dry while skiing. They discovered the benefits of using merino wool as a material, including its softness and its moisture-wicking, thermoregulating, and odour-neutralising properties. Compared to synthetic socks, their feet stayed dry, comfortable, and warm for much longer. Today, nearly all Smartwool products contain merino wool, aiming to provide comfort, confidence, and a sense of community for outdoor enthusiasts. This American brand offers a wide range of socks, gloves, leggings, undershirts, and more for men, women, and children. Discover the various colours, styles, and benefits of merino wool and enhance your wardrobe with a piece from Smartwool!

Smartwool socks

If you're a fan of style and comfort seeking high-quality socks, Smartwool socks are just what you need! Made from premium merino wool, Smartwool socks are soft yet sturdy. Unique technologies incorporated into the socks make them durable, comfortable and long-lasting. Smartwool socks are always the perfect choice! Available now on

Smartwool T-shirt

The Smartwool T-shirt, a must-have for those who value both style and functionality, offers optimal freedom of movement and extra comfort thanks to its fit. Like all Smartwool products, the T-shirt is made of merino wool, keeping you dry and fresh throughout the day. With its perfect combination of moisture regulation, temperature control, and odour resistance, the Smartwool T-shirt adds a stylish touch to any outfit. Choose a Smartwool T-shirt in a trendy colour and elevate your outdoor wardrobe today!